Based on our research
shows there is an increase of 30% over the past four years until 2012. As the
2008 survey from Yoga Journal shows that the number for yoga practitioners were
15.8 million and the lasted number is 20.4 million.
As the statistic done
on 28 july 2013, and sourced from NAMASTA, YIAS, LiveStrong and Yoga Journal shows
that in America there are total of 15 million of American who practice Yoga. In
that 15 million there are 72.2% is female and 27.8% is male. The age range are
around 18-34 with 40.6% and 41% for the age range around 35-54, the lastly will
be the age around 55 and above will be 18.1%.
The statistic also
shows that different locations have the different percent of Yoga
practitioners. The location have the higher percentage are the Northeast and Midwest
(including Ohio) with 30% over the total
of 100% of the whole America. The other will be 20%% for West Coast and the
other parts in America.
The Yoga industry in
the America also shows a great market for Yoga related products. As the amount
of the American spent annually on yoga products are $27 Billion. The percent
increase on yoga products spending over the past 5 years are as high as 87%,
with the average annual increase of 20% of the number of people who practice
yoga. This can prove that yoga have been accepted and also as part of the America’s
culture, American can easily relate themselves with any yoga or healthy related
products or services.
In conclusion, this research about yoga is to determine the statistics of women in America who participate in this form of exercise, in order for us to recreate the ad for Yoplait Lite. Since yoga is one of the leading form of exercise within the female category in America, then the target audience of our ad will be able to relate better to why yoga is being used in our ad. Yoga equals taking care of yourself (healthy), so why not link it to lite and healthy Yoplait yoghurt to it? "A healthy meal for a healthy woman".
In conclusion, this research about yoga is to determine the statistics of women in America who participate in this form of exercise, in order for us to recreate the ad for Yoplait Lite. Since yoga is one of the leading form of exercise within the female category in America, then the target audience of our ad will be able to relate better to why yoga is being used in our ad. Yoga equals taking care of yourself (healthy), so why not link it to lite and healthy Yoplait yoghurt to it? "A healthy meal for a healthy woman".
Reference
2013, Yoga Statistics. [Online] Available at: <http://www.statisticbrain.com/yoga-statistics/> [Accessed on 26 November 2013]
By
Li En
*This post is strictly unofficial. For educational purposes only and is based on student opinion and research. Not for any other uses.
*This post is strictly unofficial. For educational purposes only and is based on student opinion and research. Not for any other uses.
1 comments:
Li En, what has this study got to do with your group's readvertising of Yoplait? Please make clear connection here. Thanks.
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