STORYBOARD 1
STORYBOARD 2 - (Revised From Storyboard 1)
Our storyboard consists of parts extracted from our research about Yoplait Lite, American Lifestyle, American Health Culture, American Breakfast Culture etc. For this improvised TVC storyboard, it's meant to portray a healthy woman (proven by her yoga lifestyle) who wakes up in the morning to work out and get ready for work. From our research, Americans today are too busy working and they don't have the usual breakfast at the table as much as before. Of course, this TVC is targeted more towards the female audience. So, off to work our main lady goes, grabbing a Yoplait Lite with her as a substitute for breakfast. Here you can see a "grab and go" concept but at the same time, she eats yoghurt because she is health conscious person and Yoplait Lite is just the perfect healthy yoghurt for a healthy working woman.
BY VANESSA VERA.
*This post is strictly unofficial. For educational purposes only and is based on student opinion and research. Not for any other uses.
1 comments:
Hi Vanessa, please clearly explain why the target audience is women. Also, create a clear connection between yoga practice and the advertisement.
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